When a professional team goes through a rrebrand, it usually doesn't hit well in the design world, with very few exceptions. I happen to take a different view. What I find interesting is how many logos within a league seem to, at some level, relate and match to eachother. Either way, any time you can bring in any bit of a concept, super. With that said, the fleur-de-lise is nice, but I am confused about the NOLA?, no idea what that is. And as the source put it, it could be worse. Their joke, not mine.
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I worked for the Sonics before moving to Denver and they went through some great and some horrible logos over their 41 years. Now that they've moved to Oklahoma —leaving their name behind as part of the buyout—they have to start from scratch. The creative director there told me recently they didn't even have a name to start the season ticket packages with or a design staff hired to do the branding work. Yikes!
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