10 minutes!

Peter stops by Steve Koloskus' team's table to give the 10 minute warning. Steve is Principal/CD at Extra Strength Marketing. Along with Steve, tonight's team mentors include Andrew Hoffman, Art Director at Motive, Roland Leppek, CD at Xuma, David Schiedt, CD at Buster York, Becky Clark, Senior Designer at Denver Art Museum, and ADCD's own Jay Roth, Senior Copywriter at Integer. Jamie Webb, Senior Cog. at CP+B is here as well. He wrote the brief for the client. We are grateful for all the effort they've put into tonight's success.

Concepts

Students working. We're about halfway there. At this point the teams have likely got 1 idea out of many that they've come up with and the task now is to figure out how to sell it to the client. Why does the idea work? How do we implement the idea? These are the questions at hand now.

The Brief is SNOWED OUT!

The ADCD-sponsored Student Brief has been rescheduled for next Thursday, November 5th, due to horrendous weather.

Same time: 5:30 - 10pm

Same place: Auraria Campus, Tivoli room #640.

If you are a student currently registered and you can't make it next Thursday the 5th please contact Peter Regenold Bergman <pregenol@mscd.edu> for a refund.

In the mean time, registration has been extended to the end of day next Tuesday. We still have room for more students so please sign up.

Talking Strategy with Steve Whittier

THE MAN from Factory Labs and Stella Yu, the client, are fielding questions from the students. This is a really cool opportunity for these students (man, if you're not here you're missing out! Okay I'll lay off the guilt trip).

Anyhoo, the students are getting a real life lesson in strategy from Whittier. He and I were chatting about how when he was a student everybody was making posters of Robert Plant, and now everybody wants to make posters like Shepard Fairey. Students get a lot of pretend projects in school but he's here making it real for them.

Part of the brief is about visibility for the client, Art Street. The students could very well make posters and flyers and all kinds of rock'n'roll wanna be artifacts, but does that bring in dollars? Because Art Street also needs dollars to keep afloat. Whittier's challenge to students is to find a way to reach and convert just a few who can get excited about Art Street and write the big checks. Finding kids to get excited about the programs is easy. Getting the benefactors to notice and get involved is another thing.