Amnesty International

Brilliant. Works by tracking eye movement. Brilliant.

Ikea, Again

Do you have people interacting with your brand this much? I think not.

Choose your path - The game where YOU control my fate!

This comes from SMP Films. As far as we can tell, they did it on their own. This is what brands should be doing, telling stories in meaningful ways. Brilliant.

Watch the video, follow the choices.
(note, hit the link to actually play, it's YouTube, you have to go there.)