We have seen a lot of these lately, but this is my favorite, by far. Partly due to the simplicity, partly for the benefit based execution. Either way, it isn't trying to hard. It isn't doing something abstract. It is just works. BBDO, New York, USA
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The first thing I think of though, is how dirty that conveyor belt is and it kind of ruins my appetite for the candy bar. Could be just me, though.
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