Wednesday, May 28, 2008

Logo Lounge Trends 2008



I look forward to this every year. If you are not familiar with Logo Lounge, they take submission from designers all over the world, pick the best, categorize them based on type, and then publish the book. in addition, the editor, tyakes it all in and sums it up in logo trends:

We saw less emphasis on sustainability or general "greenness" in logo design. There's plenty of natural imagery, but being "green" doesn't seem all that unique anymore.

Colors are becoming more vivid. Desaturation has drained away, and the chroma factor pumped up.

There's an overall move toward cleanliness - in type, in line, in color - as if ideas are getting more and more succinct. It may be an indication of the degree of seriousness with which branding is now regarded.

Less is more common: less calligraphy, less Photoshop tricks, less artificial highlights.

Found pattern and illustration hang on and on and on. With a bottomless treasure chest of visual history constantly at the ready through retail collections and over the internet, it's a direction that's not likely to run its course soon, if ever.

These are just a few of the trends, for more, head on over to their site.





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