Doritos have been a great brand example set for us all to follow lately, coming up with innovative product flavors over the last year to keep us curious. they have now launched their newest platform, The Quest. It's a full fledge puzzle experience, along the lines of Mist. Beautiful images, great (if not difficult) puzzles, and a one of a kind experience. All related in depth to the brand, even to the point where you need to buy a bag of chips and guess the flavor before you can enter. There is a shot at a grand prize in there, but the value seems to come from the experience and not the prize.
By the way, the flavor is Mountain Dew, nice family tie in. Head on over to The Quest for the experience.
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