I love this idea, and it is here for two reasons:
1) Being part of this business, we have a lot of electronic devices. Which suck up a lot of power even when they are off.
2) This is the best branding a company can have, an innovative product that fits into the mental space of the next generation of consumers (Green, as Brandweek calls it, one of advertising biggest trends in 2007)
The idea is great, a "light switch" for those power hungry devices that is not only smart, but would be a fun addition to your home that serves a a reminder that you do indeed effect your world.
Belkin Conserve Power Surge Protector VIA NOTCOT (for the Pics)
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