New work from Cactus

I'm sure you've seen these around town. The word is gettin' out!

From Cactus:

The Cigarette Is Dead. That simple message is the heart-and-soul proclamation of a new social movement, born in Colorado, and in partnership with the Colorado Department of Public Health and Environment. The movement marks the demise of a fatigued and deadly icon, whose day has come and gone. Its aim is to help people who smoke quit once and for all by providing them with a personal rallying cry against their addiction, as well as easy access to tools (i.e. FixNixer.com and 1.800.QuitNow) that have been proven to help smokers quit successfully.

At the same time, The Cigarette Is Dead movement doubles as a tobacco prevention campaign through the social norming nature of its message. Today, cigarette smoking has not only become passé due to all we’ve learned about its health effects, but, plainly speaking, it’s become a difficult behavior to keep—especially with the implementation of smoke-free policies in 29 states and 36 countries. The days when smoking was socially acceptable are over.

The hub of the campaign is QuitDoingIt.com, a website that we partnered with FL-2 to produce (Cactus is responsible for the concept and copy, and FL-2 is responsible for the design, development and programming of the site). We believe that this movement will only truly be as strong as those who choose to become a part of it. So we’re asking others to do their part by sharing their quitting moments and personal stories about when the cigarette was dead to them by posting written entries, photos and YouTube videos on the interactive timeline at QuitDoingIt.com. Users can also explore the timeline to learn about important dates in the cigarette's demise, from smoke-free laws and anti-smoking commercials to social observations and personal moments. The timeline's events are categorized by when the cigarette became physically dead, personally dead, politically dead and/or socially dead. We’re also providing free posters, stencils, artwork and a variety of other The Cigarette Is Dead materials available for anyone to download at http://thecigaretteisdead.wordpress.com.