Michael Gericke,
Partner, Pentagram New York
Michael is a Partner in Pentagram¹s New York office and joined the firm in 1985. He has been responsible for exhibitions, identity programs, posters, publications and environmental graphic programs for clients that include the American Museum of Natural History, Center for Architecture, the Museum of the City of New York, the Municipal Arts Society, the National Gallery of Art and the Skyscraper Museum.
He has been actively involved in the design efforts for Lower Manhattan. His recent projects include the design of the original Viewing Wall that surrounded Ground Zero an outdoor exhibition and the first structure to be built at Ground Zero; a major graphics program for the PATH train terminal designed by Santiago Calatrava; the signage and wayfinding program for the World Financial Center; the graphic programs for the Freedom Tower and Seven World Trade Center. He is currently responsible for the identity and graphics for Silverstein Properties¹ three new towers at the World Trade Center site designed by Norman Foster, Richard Rogers and Fumihiko Maki.
Michael has also led the design team that recently redefined professional sports venues with the branding, wayfinding, exhibition and graphic system for the Arizona Cardinals NFL stadium (selected as one of the world¹s most innovative sporting structures, and home of this year¹s Super Bowl). He also oversaw a new image and environmental graphics program for all embassies and consulates, worldwide, for the United States Department of State.
His identity work is wide-ranging and he has produced comprehensive identities programs for CBS¹s television coverage of the 1992, 1994 and 1998 Nagano Winter Olympic Games; the FIFA World Cup soccer championships that were held in the United States in 1994; the ³Airtrain² that connects Manhattan to Newark and JFK International Airport; and ³One Laptop Per Child² - an initiative with MIT that will provide innovative low cost computers to underprivileged children around the world.
Educated at the University of Wisconsin, with a degree in Communications Design, Michael moved Colorado in 1978 and worked for several years at Communication Arts in Boulder.
He has received hundreds of accolades from design associations and museums, including Fortune Magazine¹s Beacon Award for the creation of outstanding strategic design programs. Michael's exhibition, identity, environmental graphics, promotional and poster work appears regularly in international design exhibitions and is represented in the permanent collections of the Paris Musee de la Poste, the Warsaw Poster Museum at Wilanow, the Hamburg Museum of Arts and Crafts, the Neue Sammlung Museum in Munich, Japan¹s Ogaki Museum, the Denver Art Museum, and the Library of Congress. He is a frequent lecturer at universities and professional organizations and has taught identity design at The Cooper Union for the Advancement of Science and Art. Michael is a member of Alliance Graphique Internationale, the Center for Architecture¹s advisory council and the board of directors of the Society of Environment Graphic Designers.
The search for creativity is an eye- opening journey. Michael Gericke will discuss the thinking behind the mystifying search designers go through trying to find that elusive "great idea." His presentation will survey a number of classic Pentagram projects - including posters, identities, exhibitions and environmental graphics - from the source of their inspiration to realization.
Come see Michael this Thursday, April 17th, at the Denver Newspaper Agency Auditorium.
Click here to RSVP until Wednesday, Thursday, you can get tickets at the door.
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