2008 ADCD Show Judge #1: Definitely not an average Joe.
That's right, one of the most respected names in the branding and design community—Joe Duffy, founder and pilot of Duffy & Partners. Joe and his troops changed and elevated the design game by collaborating with legendary ad agency, Fallon, where together they masterfully blended branding, design, and advertising. His sharp understanding of how design influences consumer attitudes has triggered many big ideas on all fronts—retail environments, brand experiences, marketing communications. Joe's work has influenced our very culture by pioneering brands and identities for the likes of Coca-Cola, Starbucks, McDonald's, The Islands of The Bahamas, EDS, Nikon, FAO Schwarz, and on and on and on. In 2005, Joe wrote the book Brand Apart (a must-read). It is a profile of the most powerful integrated branding case histories of the past two decades.
Needless to say, we're stoked about Joe. The show isn't until early fall, but we couldn't contain our excitement. In weeks to come, we will announce three more judges to join Joe in looking at the best work Colorado has to offer.
1 comment:
Great designer with a great understanding for concept. I still remember a Fallon/Duffy project for Knob Creek Whiskey that won every award known to man.
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