


Neautiful concept, that results in beautiful dresses. Not sure how "real world" these are, but stunning idea. Love to see what Fernando Brízio will think of next.
The whole thing started with an animated spot made by Psyop for Coke and agency Wieden+Kennedy. Since launching in 2006, the original "Happiness Factory" has gone on to become the highest rated global spot The Coca-Cola Company has ever tested. The ad has won several awards including a "Silver Lion" at the 2007 Cannes advertising awards, the "Grand Prix Gold Prize" at the 2006 Epica Awards and most recently a nomination for a prime time commercial "Emmy" in the United States. This is the latest installment of the Happiness Factory.
Biomimicry was clearly the inspiration behind the design. The Lilypad, which was designed to look like a waterlily, is intended to be a zero emission city afloat in the ocean. Through a number of technologies (solar, wind, tidal, biomass), it is envisioned that the project would be able to not only produce it’s own energy, but be able to process CO2 in the atmosphere and absorb it into its titanium dioxide skin.
Vertical Farming, which has been discussed for years, would involve building high rise multi level “Farmscrapers” where farmers would employ sustainable farming practices in a controlled environment. Dickson Despommier, professor of Environmental Health Sciences at Columbia, and one of the true pioneers of this idea, thinks this could ultimately ease the world’s food, water, and energy crises. Despommier argues that the technology to build vertical farms currently exists and that it could be an economical and sustainable solution to a number of problems.