This is obviously meant to provide a reaction, and it wasn't run in the US. The question is: Is the shock really worth the medium? The copy line is weak, no more than a threat on the planets behalf. Now, I'm not saying 9/11 is the only untouchable event, it seems pretty poor taste to use any tragedy to promote a product, even if the product is preventing tragedy. I'm not even saying that you can't remind the viewer horrible things happen. There is just some line here, crossed in poor taste. But the real question is what do you think? How do you react to this? DDB, Brasil
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