That ad, and you know the one we are talking about, did have a positive outcome, it got the industry talking. More than just talk though. It has impacted the way award shows will be seen. The One Club has changed the way they will be reviewed, ideally evident by the email sent out today. There isn't a difference between good work and good work for the client, never has been. Its the same idea Mary Warlick reminded us several years ago, when she was here reviewing the best of the best. Each award not only represented a great creative, but also a great account guy who sold the work and a great client who bought the work. There is the truth. That is where the power of a great idea lives, and (hopefully, more than ever) what those shiny pencils represent.
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