Alice in Wonderland with Processing from zeh fernando.
This is cool. I'd like to see it used in an automobile spot, perhaps, with powerful copy at just the right places. The spot starts out dark like this, but as it goes on, a country road scene fades in just slightly, maybe even something suggesting the Wizard of OZ, but the scene does not overtake the copy cyclone. At the end, the object of the ad comes rushing through the cyclone, scattering the words, which turn into falling leaves. The car is filled with, of course, Dorothy et al.
That'd be neat.