Wednesday, September 17, 2008

Sienfeld and Gates Out

Word on the street, Wall Street, is Microsoft is dropping the current campaign and going to something more, shall we say, understandable?

Well maybe not fully dropping the campaign:

What follows is an audacious embrace of the disdainful label that Apple, Microsoft’s rival, has gleefully — and successfully — affixed onto users of Microsoft products: “I’m a PC.”

One new Microsoft commercial even begins with a company engineer who resembles John Hodgman, the comedian portraying the loser PC character in the Apple campaign. “Hello, I’m a PC,” the engineer says, echoing Mr. Hodgman’s recurring line, “and I’ve been made into a stereotype.”

The strategy to use the Apple attack as the basis for a counterstrike is typical for the agency behind the campaign, Crispin Porter & Bogusky.


What it sounds like is they are taking the "I'm a PC." and running with it. Including a "homage" to John Hodgman's' Character. They'll kick off on Tuesday. In the meantime, life will move on.

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