Word on the street, Wall Street, is Microsoft is dropping the current campaign and going to something more, shall we say, understandable?
Well maybe not fully dropping the campaign:
What follows is an audacious embrace of the disdainful label that Apple, Microsoft’s rival, has gleefully — and successfully — affixed onto users of Microsoft products: “I’m a PC.”
One new Microsoft commercial even begins with a company engineer who resembles John Hodgman, the comedian portraying the loser PC character in the Apple campaign. “Hello, I’m a PC,” the engineer says, echoing Mr. Hodgman’s recurring line, “and I’ve been made into a stereotype.”
The strategy to use the Apple attack as the basis for a counterstrike is typical for the agency behind the campaign, Crispin Porter & Bogusky.
What it sounds like is they are taking the "I'm a PC." and running with it. Including a "homage" to John Hodgman's' Character. They'll kick off on Tuesday. In the meantime, life will move on.