Tuesday, September 30, 2008
Best of Show
Not only did I think this spot stood out from the other entries, I think it would stand out from the sea of mediocrity on TV today. The story was simple. The animation was beautiful. The music was perfect. Even though I wasn’t sure what “Own Your C” was, it made me want to find out more - exactly what a good ad should do. Well done.
Among all the entries the “Choice” fairy-tale animation was so visually clever
that it easily became the show favorite. Beautifully animated, hypnotically paced—this short TV spot brought you into a rich, exaggerated dream land.