Snubbing obstacles is old strategic territory conquered well by Jeep, Hummer, and Land Rover. Magazine ads and commercials have shown this time and time again. So it's interesting when it trickles into new media, as this iPhone App shows that getting from Point A to Point B can be devoid of kinks.
Interesting in that cute and clever (and likely unrealistic despite its tongue-in-cheekness) is now moving into unfamiliar media vehicles.
What do you think? Does it work?
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