Subservient Chicken. The Whopper Virgins. Whopper Sacrifice. The King. Crispin may do volcanic work for their clients, but Burger King still rides to the top for me. Simply because they reintroduced an old strategic recipe: have it your way. An idea that was so radical thirtysome years ago, and yet today fits so perfectly with the self-indulgent society.
That now has moved beyond burgers with the inception of BK.com. Just like you can put whatever on your burger, you can enjoy the fast food behemoth's Web site the way you want.
Nice work, CPB. Simple. Clean. The fun beings at BK.com.
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