Thursday, April 23, 2009

Nike Presents

Onwards from akqa on Vimeo.

This was an animation experiment produced by Artist James Jarvis that would ultimately be his expression of running. He had Nike in mind when he produced it, what really catches my attention is the Nike Sponsorship. For years now we have been talking about user generated this and that, but it now has a form to follow. Really interested to see where this is headed and if it sparks something more.

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