Sunday, February 8, 2009
THE technology we have at our disposal is dazzling, and our efficiency is such that clients expect fast solutions and nearly instantaneous updates. We are proud to deliver them. Still, I wonder if we haven’t lost something in the process: the deliberation that comes with a slower pace, the attention to detail required when mistakes can’t be undone with the click of a mouse. Younger designers hearing me talk this way react as if I’m getting sentimental about the days when we all used to churn our own butter.