THE technology we have at our disposal is dazzling, and our efficiency is such that clients expect fast solutions and nearly instantaneous updates. We are proud to deliver them. Still, I wonder if we haven’t lost something in the process: the deliberation that comes with a slower pace, the attention to detail required when mistakes can’t be undone with the click of a mouse. Younger designers hearing me talk this way react as if I’m getting sentimental about the days when we all used to churn our own butter.
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