Monday, March 3, 2008
This or That
Ok, this is a new idea we have been tossing around, putting up to similar ads and opening the conversation up to you, which is better.
The first installment pits the Dove Evolution Ad (award winning, stereotype shattering) against the Foster Farms Evolution (obvious parity).
What do you think, does Foster cheapen the idea of the first ad or does it work as well? Would it work if it wasn't a rip off?
Personally, while I hate parities, and wish the second would just find its own idea... however, this one seems to work well. It has the humor it needs to work and has an equally good message, maybe even one that is more often missed, our direct health and what we eat. The one thing I really don't like is the way it takes away from the feel good effort out of Dove, but does it really impact it?
But, what do you think, hit the comments below.