Thursday, October 21, 2010

The Brief

The Brief is a student design competition simulating a late night at an ad agency.  A design brief will be developed by Jay Roth, a Sr. Copywriter and ADCD Chairman, for our beneficiary client DAVA, a local arts-education non-profit focused on serving underprivileged youth.  Intercollegiate teams of four students (a Senior, Juniors and a Sophomore or Freshman) will be directed by senior creatives from the local design and advertising community through three hours of pencil and paper concepting and digital execution culminating in a client presentation.

The Brief is open to Design and Advertising students at all levels. Each team will have minimum one laptop (not required to participate) but the focus will be on traditional concepting – thumbnail-sketches and mind-maps followed by digital roughs. In addition to receiving valuable real world experience, and networking opportunities with local Professionals and with each other, student winners will receive scholarship money.

To sign up for the event, please visit the Black Tie Link:

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