Tuesday, June 1, 2010

Joy is Projected Augmented Reality

Seen a bit of this running around lately, but this is the first successful use of it for advertising that has come across our desks, and now yours. (We say it is successful since it is a strong message and strong medium)

1 comment:

Jacob Pritchard said...

The work is awesome. Although I can't see anything from the video that suggests augmented reality. Seems more like it's just a couple of well placed giant projections.