Thursday, November 5, 2009

Briefies Underway

Kendall Peterson from UAF represents the client tonight.

It's 6:30pm and this year's Student Brief is well underway. There are 10 teams of 3 or 4 students each, representing 7 schools: Metro State, Rocky Mountain College of Art & Design, Colorado State University, CCA Film School, U. of Northern Colorado, and Arapahoe Community College. Their elbows rest on table size sheets of butcher paper, sharing and recording ideas. Laptops are open and ready, but so far most of the work is in the conversations.

At the head of each table is the guru assigned to the team, a local senior copywriter, creative director, art director, etc. They look as involved in the process thus far as each of the students. Collaboration is the word of the evening.

But let me back up just a bit. The brief this year is presented by the Urban Arts Fund. They ar epart of DOCA, the Denver Office of Cultural Affairs. UAF was created, in part, to be advocates for developing and funding positive outlets for artistic expression of todays youth. Basically, the brief comes down to this:

How can we create and launch a newsworthy art program that enables true self-expression?

Stay tuned for more action on the Brief.

No comments: