Wednesday, August 5, 2009

Go, Bees, Go

Do you know what Colony Collapse Disorder is? It's worldwide condition that's wiping out honeybees at catastrophic rates, and nothing can be done about it. Goodby Silverstein & Partners and their ice cream client, Haagen-Daaz beg to differ.

All hail, an educational format that eggs on people to make active leaps and bounds for different causes.

The smorgasbord of social media (Twitter, Facebook, flickr) has side dishes of challenges, including eating nothing but natural foods for seven days straight. Getting your own virtual bee, and planting flowers are delightful applications you can engage in.

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