Smell-o-vision??

Audio, visual and tactile senses always win. Christophe Laudamiel, a professional perfumer, describes how important olfaction (or the sense of smell) is to memory, association and concentration. The nose has over 300 receptors; the eye, just 4. Smell can be powerful stuff! Check out his work and involvement with products and spaces in this lecture from Mind08 at the MOMA last year.