Monday, May 11, 2009

Evening Standard




Signs of the time? Maybe, just maybe, newspapers are starting to realize that yes, they have issues with the abundency of media and choices, but maybe they also have issue with relevancy. This might be worth paying attention to. McCann Ericson, London.

1 comment:

Sidney Lee Power said...

But isn't this campaign just a weak attempt at reestablishing the Evening Standard as anything anybody wants to read.