Everyone is talking about how to not talk to consumers but actually bring them into the brand. Adidas has continued to raise the bar. The last post we had for the All Black team was using their blood for the ink on a poster. this is even better, bring fan's names and support, and put them on the thread they use to make the jersey. Sure, they can't actually read the name, but it is there, using some pretty cool tech, now fans are truly a part of the team. Hit the site for more. VIA NotCot.com
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