"Narrative is the experience. As the Web becomes the preferred destination for brand exploration, digital experiences must become richer, deeper, and more able to tell compelling stories. If your brand experience depends entirely on pages and clicks, it's time to wonder, 'What is my story?'"
Nothing extremely new for those in the know, the new news is that the old guard, the brands that take forever to change, are starting to take notice. Full article here.
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