Monday, January 7, 2008
Old Spice's Latest
It would be pretty hard to ignore the ads from Old Spice lately, but give the "your Dad's aftershave" company credit. Not only realizing that their brand was becoming irrelevant, but realizing that was exactly what they needed to become relevant. I'm nearly positive the client needed some reassurance.
Here's to convincing the locals to take risks, or at least sharing some examples of successes.
Here's a bit more of what they have been doing: