Wednesday, January 9, 2008
Eight things to help you clients be more digital
Really nice article directed at clients on the top 8 (couldn't find another 2) things to know about digital media. Whach after reading it, also happens to be a great top 8 things to know when pitching creative media. Funny how that worked out.
Here's a taste:
"I've witnessed too many clients in interactive presentations perplexed by what the big idea is, but too intimidated by the technology to demand it be made clear. This is unreasonable and unfair to the people paying for work. Technology isn't an idea unto itself. Even websites should be informed by an insight that drives their purpose and role in the mix."
It comes from Matt Zucker, VP Creative Director out of Agency.com.
Here's the link.