Wednesday, March 4, 2009

Hold On

Attention, attention. We have now entered the era of logos for every initiative.
Creative director Steve Juras led designers Aaron Draplin and Chris Glass in the assignment to create two logos, one for projects completed under the American Recovery and Reinvestment Act (ARRA), and the second for the U.S. Department of Transportation’s TIGER (Transportation Investment Generating Economic Recovery) team.

These are..interesting...kinda. I guess I'm still stuck on the acronym of "Tiger" (rowr). Maybe they're hoping to get the "they're GREEEEAAAAT" reaction when someone sees the logo, then applying it to the recovery as opposed to the logo.

I'm mixed on this. I am fully one part "yea, logos for everyone" and one equal part "That's the best they got?"

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