Tuesday, January 20, 2009

Your Logo Better Not Suck


According to the NY Daily News, your audience knows when your design sucks:
This logo is a no-go.
The Mets and Yankees, both preparing to move into new stadiums this year, recently unveiled commemorative patches to mark their inaugural seasons. The verdict from fans: The Yankees hit it over the fence and the Mets struck out. A Daily News Web poll showed 92% of fans preferred the Yankees' logo to the Amazin's nondescript, anonymous rectangle of blue and orange.
"There is nothing that mentions Mets there. It looks more like a Dominos [pizza] box," said Mets fan Jason Montalvo, 30, a database administrator enjoying a burger at the ESPNZone Tuesday.
The commemorative patches, which will be displayed on the teams' uniforms, are available for sale to fans and will be emblazoned on T-shirts.
Fans saw no reason to pick up the Mets' patch, since it doesn't include so much as the team's name or any reference whatsoever to the new ballpark, Citi Field.
"It can be the inaugural season for anything," surmised Karen Bischer, a magazine copy editor from midtown. "If you are a Mets' fan, the colors give it away. But it has no meaning."
On message boards across the city, fans bashed the patch for being so vague and dull, with one poster even speculating that it was drawn by a Shea Stadium peanut vendor.
Matthew Cerrone of the popular MetsBlog.com blasted it as "one of the most basic, uninspiring designs I have seen in quite some time. I mean, what team is this patch even for? What stadium is it for? It doesn't say."
The fact that the Yankees managed to create a patch their fans could embrace made Mets lovers feel even worse. And fan Carlos Pena, 22, went so far as to suggest that the boring logo was actually a bad omen.
"If the logo is that bad," he said, "it makes me feel like the season is going to be bad again."

More proof the audience is smarter, paying attention and not going to let you fake it.

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