Jameson Speaks to YOU

Jameson launches a new campaign that "speaks" to passers-by. AdAge says this about it:

For the most part, the projected screens will look as if someone is typing out messages to passers-by, even though the communications have been scripted and automatically programmed on a seven- to 10-minute looping movie file. In New York and Los Angeles, however, a copywriter will actually type out messages in real time via a laptop to interact with those near the projection.

That could be a pretty fun job for a copywriter, perhaps. Ever see those mimes that follow people around, mimicking walk and gesture? Obviously, it'll be different, but wouldn't be fun to camp out for awhile and watch people interact with those ads in NY and LA?

Here's the full article.