Zales Campaign Potential

I happened to catch the ad on TV last night, and no doubt many intended viewers will like it. (The spot is called "String" if you want to Google it.) I didn't think the spot was that special; the story was cute, but nothing wowed me. But the simplicity of the copy and image at the end was far more interesting to me and the use of a word that is a bit younger was a great step out for Zales, I thought. It's got great potential and I'm interested in seeing more. 

Agency: The Richards Group.