G

Ok, let's see what Gatorade and Pepsi have:
Tons of money, check
Celebrities willing to do anything, check
Monty Python Movies, check
A pair, check

Unfortunately, what they apparently don't have is the humor of Python (only the will to steal) the relevancy (last I checked, Python was very old) or the idea that sports stars are not actors. Hey, I applaud them for trying something new, but really, is this working? Does anyone think differently of Gatorade? I thought the G campaign before this was good, but now I'm just confused. Oh, they did succeed in one place. I do want to go back and watch the Holy Grail video again, just not this.